Press

MullenLowe Profero formalises omnichannel offering in APAC

ASIA PACIFIC - Digital agency MullenLowe Profero has launched Profero Omnichannel, a division dedicated to integrating brands’ overarching customer experience across digital and physical spaces, in Asia.

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MullenLowe Profero formalises omnichannel offering in APAC

ASIA PACIFIC - Digital agency MullenLowe Profero has launched Profero Omnichannel, a division dedicated to integrating brands’ overarching customer experience across digital and physical spaces, in Asia.

Read more
Hip-hop promotes versatility of Spam in Japan

Digital agency Lowe Profero has created a hip-hop music video to promote the versatility of Spam, the famous packaged meat brand owned by Hormel Foods.

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Lowe Profero Creates New Website for Guzman y Gomez

Lowe Profero has partnered with Mexican restaurant chain Guzman y Gomez, to redesign and build their new consumer brand and ecommerce website.

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Lowe Profero promotes Radhe Vaswani to MD for Southeast Asia and Hong Kong

Global digital agency Lowe Profero has promoted Radhe Vaswani to managing director for Southeast Asia and Hong Kong.

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Woolmark shakes up digital spend and goes global

Australian Wool Innovation (AWI) – the organisation which owns the Woolmark brand and represents Australian woolgrowers – has taken its consumer-facing portal, Merino.com, global, while incorporating an e-commerce platform for the first time.

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Johnson and Johnson creates branded site to help young mums overcome sleepless nights

Johnson and Johnson has created a branded content website as it looks to build a community of young mums caring for newborn babies.

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Branding Korea cool; The incredibly successful strategy that Seoul is using to hook the world on its SUVs and smartphones

When Snoop Dogg flew to Seoul in January to film a music video with pop star Psy of "Gangnam Style" fame, he didn't seem to realize just what South Koreans are willing to do to create a global phenomenon.

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Branding Korea cool; The incredibly successful strategy that Seoul is using to hook the world on its SUVs and smartphones

When Snoop Dogg flew to Seoul in January to film a music video with pop star Psy of "Gangnam Style" fame, he didn't seem to realize just what South Koreans are willing to do to create a global phenomenon.

Read more
The Japanese market decoded, at last

The Japanese market decoded, at last James Hollow It's long been one of the marketing industry's most enduring mysteries. Despite the major global agency network's massive success across Asia and beyond, why do Japanese ad agencies still hold on to such an incredibly dominant position in their home market?

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