Fiat China

The Challenge

Create a responsive front end design for  http://www.fiat.com.cn/ that is compatible with tablets and new browsers, as the original technical specifications were catered for IE6 use. The website revamp required that we maintain the site's integration with a custom built CMS and existing templates, which served as a challenge for this project. 

The Tech

For this project, we updated the website's jQuery and flash architecture with modern HTML5 and CSS3 code, while maintaining the .NET bespoke CMS intact.


Gallery

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Results

A new responsive site helped improve SEO and positioning on all the search engines, inside and outside of China. Page views increased by 4 times after the first 2 months.