Website Launch

Haig Club

Website Launch

The Client

Haig Club is one of Diageo's premiere Single Grain Scotch Whisky brands, launched in cooperation with David Beckham and Simon Fuller. We were approached by Haig Club to create a new website to raise the brand awareness, drive sales and increase customer engagement.

The Challenge

The design and requirements for the Haig Club website were not confirmed until two weeks before the set launch date. Despite the setbacks, the team was able to build the entire website in two weeks with a versatile component design that allows for flexibility in future developments and integration of new functionalities.

The Tech

.NET/Umbraco based content management solution from design to development hosted on Diageo Horizon environment. Content personalisation and a responsive framework integrated with multiple social APIs. Tagify/EDS Tagging/Analytics and SEO best practices (Rich Snippets and Social Tagging).


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