Talisker Whisky Atlantic Challenge
Talisker is one of Diageo's flagship Single Malt Scotch Whisky brands and has been produced in the same distillery since 1830. As part of its engagement strategy to raise brand awareness, Talisker sponsored and organized a transcontinental boat race across the Atlantic Ocean in which participants raise money for the charity of their choice.
We took over an existing web property, optimized it from top to bottom and implemented a framework to allow competitions to be held onsite. Additionally, we had to upgrade the site's CMS and front-end code to fit the new design and site requirements.
The TWAC website combines a WordPress CMS with customised plugins and bespoke competition functionalities. The site is compatible across all current browsers, older versions of Internet Explorer and most mobile devices and operating systems.
A website with a uniquely interactive social share functionality that allows each team page to serve as a its own social hub by pulling posts from the team member's personal Facebook, Instagram, Twitter, Youtube, and blogs. This allows visitors to connect with the team and follow their activity along the challenging journey.