Nightlife Exchange Project 2.0
Acquire a 10million strong global Facebook community and actively engage them across their social digital channels in order to stake "ownership of Global Nightlife.
Built the Nightlife Exchange Project digital program including the biggest Facebook app in the world. It engaged a massive global community to discover, share and swap the world's most original nightlife.
- Buzz generated 1 billion PR impressions
- +450% increase in global community engagement
- 84% engagement score (higher than CocaCola)
- 100,000+ nightlife ideas submitted
- Facebook community grew from 3million to 10million in 6 months
- First global sales growth in five years.