To make the Magnum Doubles launch at Cannes a global social media event for mobile-savvy females.
A real-time social stream of indulgent moments in the most immersive, innovative formats on offer - from a Twitter Promoted Moment to influencer tours on Facebook live.
An on-the-ground team of film makers, content creators and media buyers live-published throughout the Magnum Doubles launch day. Each moment was captured in the most immersive, fully-responsive formats - gifs, cinemagraphs, hyperlapse,scratchreels and Facebook Canvas.
- 420m global reach - 40% over target
- 10x more mentions than 2015
- 2nd most mentioned brand at Cannes