Challenge

To make the Magnum Doubles launch at Cannes a global social media event for mobile-savvy females.

Solution

A real-time social stream of indulgent moments in the most immersive, innovative formats on offer - from a Twitter Promoted Moment to influencer tours on Facebook live.

An on-the-ground team of film makers, content creators and media buyers live-published throughout the Magnum Doubles launch day. Each moment was captured in the most immersive, fully-responsive formats - gifs, cinemagraphs, hyperlapse,scratchreels and Facebook Canvas.

 


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Results

  • 420m global reach - 40% over target
  • 10x more mentions than 2015
  • 2nd most mentioned brand at Cannes